SEO – About Search Engine Positioning Strategy
A definition and description of basic search engine optimization (SEO) strategies that are commonly used to increase website traffic, sales and membership conversions.
Don’t make the mistake of thinking that search engine optimization is a hit and miss proposition. It is a fine marketing art that anyone can learn and search engine optimization techniques. They are used to exponentially increase sales and membership conversions. To make a big profit on the Internet it is crucial that you try and maintain your site within the top ten page rankings in search engines and directories. Eighty percent of all web traffic comes from Internet searches done on these engines and directories.
To get your site within those top ten rankings you need to follow a progressive SEO strategy. The general approach is to include your search engine optimized language in the form of key words in your web page’s titles, descriptions and Meta tags. A meta-tag is a piece of HTML cod that is created specifically to help bring your web page to a search engine spider’s attention. The spiders and bots will notice these tags but they are not visible to people who view your site.
However to make life complicated there is some debate about whether or not you actually need to use meta-tags on your web pages. This is because there is a belief out there that the major search engines are changing the way they search pages as inserting meta-tags in your copy is considered to be an unfair advantage over sites that might be just as legitimate as yours. Still to be on the safe side the insertion of meta-tags into your copy should still probably be an essential component of your search engine positioning strategy.
One reason that this has become a topic of debate is because in the early days of online internet business and search engine rankings, meta tags were used as the key ranking value. Firms seeking traffic then used to perform "key word stuffing" of the meta tags to drive traffic to pages and sites that did not have content based on those meta tags and, as a result, this tag became less relevant to search engines.
Yet another strategy is to also put in as many links as you can to other websites as the search engine spiders love sites that contain lists of links to other sites and rank them higher in the search engine ranking pages. The higher your ranking is, the more money you will make as a web business as you will maximize the number of visitors to your web site.
Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com
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| By Chris Angus Published: 12/15/2006 |
Way cool! My client’s traffic just went up 43% due to search-engine optimization (SEO) techniques. What about your site? Have you implemented SEO to help potential customers find your site? If not, you are missing out on a great opporuntities.
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