Article Marketing in SEO
Article marketing offers you 4 main benefits, all of which deliver visitors to your web site. And best of all, it’s likely to continue sending you visitors for years.
This is a great way to provide traffic to a web site that does not require any capital from the business owner. Only effort on the part of the article writer and deploying the articles on article subscription services is all that is required. This is a good method for people that are just starting an online company.
An original article published on a third party site can send targeted visitors to your site for years. In fact, there are 4 main benefits to article marketing…
1. You give people in your target market another way to find you
2. You can link back to your site
3. Links from your article are contextual
4. You can combine article marketing with on-site lead generation
Let’s take a closer look at these benefits, and find out how to make them work for you.
Another way to find you
I tend to think of each article I write as a net that catches visitors. The more nets I put out in the world, the more visitors I catch.
In the case of articles, they only catch visitors willing to read the article. This means they only deliver people likely to be interested in my services (they’ve read the article and clicked through to my site).
A good article will continue to send visitors for years. My most successful article to date was published in 2007. I still average one visitor per day from that article, and love the fact that work I did well over a year ago continues to pay off.
What’s not to love about that?
Link back to your site
One of the methods used by search engines to assess the value of a web site (relative to its competitors), is via the links it receives from other external sites.
A well-established article site is likely to have good page rank, so a link from such a site is likely to carry considerable weight (i.e. help your own page rank).
This only works if the article you’re linking from is original, and the link back to your site is contextual.
Contextual linking
A contextual link is one that provides a search engine with a key word useful to your business. Such a link helps the search engine to understand what the site is about, and how to index it.
This means the page being linked from has to match both the text in the link, and the content on the page being linked to. For example, linking the text "stamp collecting" to a web site dedicated to motor racing probably won’t help the site’s search engine performance. Linking the text "stamp collecting" to a web site dedicated to stamp collecting is far more likely to pay off.
Combine with on-site lead generation
Article marketing works very well with lead generation. It requires a subtle hand, because article sites aren’t interested in publishing your advertising copy. They want something their readers will find useful.
A useful article is one that whets the appetite of its reader. A reader that finishes the article is likely to be in the author’s target market, and ready to find out more. It’s perfectly natural for the author to link to more information from such an article, and it’s just as likely the reader will want to click through.
Article marketing works
Article marketing pays off in 4 different ways. Not just once, but over and over again. I regard it as an excellent use of my time.
In return for sharing some of your expertise with the world, you get to boost the number of qualified prospects you get back your site. What’s not to love about that?
| By Wayne Davies Published: 4/30/2009 |
This is the way to get the most use from the SEO technique. Never ever force the keyword when writing the article. The article needs to be informational, forthright and entertaining to read. Do not ignore usage of correct grammar just to get the keywords into the article.
The most important aspect of automatic article submission is you spend your time writing. In summary the best tool for SEO and increasing web traffic is article marketing with the long term goal of building backlinks and in turn ranking in the search engines.
