SEO – How Bad Links Can Risk Your Rankings
A discussion of how broken links or linking to sites with bad links can sabotage your search engine optimization efforts as well as swiftly lower your page rankings in the search engine pages.
As you are building your online company, you will necessarily have outbound links on your site (links which point to other sites). These links need to be checked on a regular basis or your site may be lowered in the search engine rankings as a result.
Having too many bad links on your site can not only lower your site’s importance in the page rankings of search engines it can also encourage some search engines like Lycos, Yahoo and Google to permanently remove your site from their search engine ranking pages.
Normally the more links you have on your web page, the more Google and other search engines will love you and try to boost your search engine rankings. Part of most search engine algorithms has been to raise the ranking of a site that has a great deal of link popularity. This is why it is always essential to monitor the people who are linking to you. If their links are broken they will be damaging your site. Google, the grand master of this ranking methodology, often penalizes sites that provide links to links that serve no purpose or that is broken. This leads to a potentially very dangerous situation because you have no real control over what sites choose to link to yours unless your website is a blog in which case you can banish links from being attached to your site.
The drag is that the more popular your site is the more links you are going to have and the more time you are going to be spending checking to make sure that the links are operative.
There is a quick way to see if sites that are linked to your site are active. On Google download the Google toolbar available at (http://toolbar.google.com) and do a search on the site. If the site’s link is broken it will not be green in color on a sliding green scale that is pictured on the toolbar. If they are gray get rid of them, as these sites are just dead weight in terms of links and probably already affecting your searchability on the Internet.
Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com
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| By Chris Angus Published: 12/26/2006 |
Also very important, especially for the anchor text, because if you have the keyword in the anchor text in a link from another site, this is regarded as getting a vote from this site not only about your site in general, but about the … This is a black hat SEO practice and when spiders discover that you have text specially for them but not for humans, don’t be surprised by the penalty.
Has Gocompare been given another Google penalty?
If this is a penalty, the cause is unclear so far, though there is speculation on this blog that Gocompare was attempting some link building tactics that may have contravened Google’s rules. Whatever the reasons, the consequences of …. Unfortunately not all big, well known SEO agencies can help. The problem with Everyclick stemmed from the original plan and architecture of the new site, and that was when they had the advice of a professional agency.
Its important to pick sites that are of high relevance so you’ll not only get links but traffic. Reciprocal linking can be useful from the beginning but don’t overdo it. Prefer three way reciprocal links to avoid google penalty.